In any given year, it is popular to begin  the marketing effort after the first of the new year. Typically, the fourth quarter of the real estate marketing year is the slowest. And the slowest portion of the fourth quarter is the period of time between Thanksgiving and New Year’s Day. During that time, most buyers are focused on year en festivities including time off, the holidays and the size of their year end bonus.

If you look at the peak residential sales cycle a bell curve, the peak of reported sales activity shows up during April. Given that it takes 60 days to close a real estate transaction, February tends to be the month with the most sales activity. Given that a reasonable exposure time needs to take place before a property will sell, it makes sense to get your house on the market in January.

When choosing a marketing agent, do not rely on the price opinion of the agent as the primary determinant of whether or not you will hire them. Take a look at their background, sales performance and their marketing plan.

Questions? Just e-mail Bryan@BryanBomba.com

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