Howard Brinton’s Star Power is a real estate industry educational group where top-producing realtors form across North America share ideas and best practices. At a recent Star Power webinar entitled Free Webinar: How to Gain Real Estate Market Share and Boost Your Real Estate Business During a Recession, the discussion centered around what is working and what is not. Here is a short list of what is not and what is not.

In essence, the following list follows the directive “Go to where the buyers are”.

• Property-focused websites that provide quick load times, large photographs of the property (not the agent), a large number of photographs and maps of the property location. An example is http://westsuburbanhomeseeker.com
• Powerful MLS listing-based websites put out by the large, national real estate brands with local customization by the individual realtors. Like, http://www.bbomba.illinoisproperty.com/remaxil/index.asp?acc=31190
• Blog sites with a specific neighborhood focus: http://blog.bryanbomba.com/
• Custom realtor websites with an all-encompassing approach (targeting those who may know very little about that specific real estate area), like: http://www.BryanBomba.com

Newspaper advertising is dead. The only viable use of a real estate newspaper ad is to enhance a realtor’s image so that a prospective seller may consider them as a listing agent. Buyers from the city of Chicago are not stopping off at the Shell gas station on Ogden Avenue in Hinsdale to pick up a Hinsdale Doings Newspaper to see what’s on market.

Questions? Just ask. Bryan@BryanBomba.com

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