The Affluent Survey is an annual report put out by world-recognized affluent survey experts Ipsos Mendelsohn. A representative of the company presented a summary of findings and factoids to a group of Realtors who focus on the affluent home market in the united States. These Realtors were in attendance at the Leaders In Luxury conference this past week at the Hotel Gansevoort in Miami Beach. This annual realtor conference is the flagship event sponsored by The Institute For Luxury Home Marketing.

While the 2008 summary report of The Affluent Survey is 32 pages itself, here are some of the trends and findings:

• The affluent are now younger
• Foreign buyers are assertively buying trophy residential properties in the United States, particularly those home buyers from Russia (Moscow Millionaires) and Europe
• There a growth of conscientious consumption. These are green buyers with a decided social conscious.
• These buyers as the question of those serving them "What experience can you deliver to me?"
• Top four areas where the affluent spend money: housing, clothes, travel and entertainment
• Voracious appetite for media.
• Over 30% read blogs!
• Average time spent per week online: 27 hours (If this isn’t evidence that it’s all about online home marketing and not newspaper, I don’t know what is)
• 33% have second homes. This number is increasing.

Have you identified any trends of the wealthy not identified here?

You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.